You searched for: "*"

The results has been filter on Authors containing R. Woodhouse.
ANA has found 1 results for you, in 147 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Research on the launching of new publication

Much has been written about the market research techniques which can be of value to a company launching a consumer product. However, very little has been written which relates specifically to launches of new publications. This paper discusses some of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: R. A. Roberts-Miller, R. Woodhouse
June 15, 1972
×

Citation

Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-on-the-launching-of-new-publication